Science Museum Oklahoma
Brand Expansion
One of my first tasks as the in-house designer at Science Museum Oklahoma was to refresh the museum’s brand without changing the existing logo.
I expanded the typography and color guide, illustrated icons to represent areas of science exhibited in the museum, and simplified and standardized collateral design.
The previous collateral designs were gradient heavy and had a “corporate” feel. To modernize the brand overall I created a cleaner, more photo focused collateral design that utilized a flat color logo and the flat illustration of the museum’s mascot.
Other projects include package design for science kits and gift boxes and staff t-shirts.
