As part of the marketing team I had the opportunity to help create, name, and design a new program. SMO21 is a themed, adults-only event series.

As a team we brainstormed and chose themes. Often we collaborated with other departments to coordinate SMO21 with exhibits or programs happening at the museum. I designed overall branding for the series using the core brand color palette and primary typography. For each event I created collateral to fit the theme.