Case Studies

Case Studies

Wilder Campaigns: Branding Design

Erin DeMoss - Wilder Campaigns Branding

Wilder Campaigns helps progressive political candidates and non-profits find their voice and share that voice with others.

Owner Aaron Wilder wanted the branding to be bright yet professional. I combined a bold serif typeface with a sans serif to create a balance between traditional and contemporary.

The arrows represent the idea of moving forward with momentum which is what Aaron helps his clients do.

Once the logo was finalized, I created several logo marks, one color logo options, business cards, and a style guide for Aaron to use in the future.

Case Studies

Into the Fold: The Art and Science of Origami

Into the Fold: The Art and Science of Origami was an art exhibition at Science Museum Oklahoma.

While designing the signage for Into the Fold I knew I wanted to keep things relatively clean. Many of the pieces involved complicated folds and a lot of color. I wanted the logo and signage to mirror that color but stay simple so the pieces would really be the focus.

I used a type that looks like folded paper and carried that over into the artist’s names.

Case Studies

Life Imagined: The Art and Science of Automata

Life Imagined: The Art and Science of Automata was an art exhibition at Science Museum Oklahoma.

When designing the logo and signage for this exhibit, I wanted to convey a sense of whimsy. Many of the pieces are very old, their colors are muted, and the subjects range from a clown magician to cats playing cards.

Since automata are simple machines that often use gears and pulleys, I decided to incorporate those things into the signage and use a typeface that had the appearance of being bolted together. This helped convey the movement and construction of the pieces.