Wilder Campaigns helps progressive political candidates and non-profits find their voice and share that voice with others.
Owner Aaron Wilder wanted the branding to be bright yet professional. I combined a bold serif typeface with a sans serif to create a balance between traditional and contemporary.
The arrows represent the idea of moving forward with momentum which is what Aaron helps his clients do.
Once the logo was finalized, I created several logo marks, one color logo options, business cards, and a style guide for Aaron to use in the future.