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Case Studies

Life Imagined: The Art and Science of Automata

Life Imagined: The Art and Science of Automata was an art exhibition at Science Museum Oklahoma.

When designing the logo and signage for this exhibit, I wanted to convey a sense of whimsy. Many of the pieces are very old, their colors are muted, and the subjects range from a clown magician to cats playing cards.

Since automata are simple machines that often use gears and pulleys, I decided to incorporate those things into the signage and use a typeface that had the appearance of being bolted together. This helped convey the movement and construction of the pieces.